Everybody Needs Help Sometimes

Talking to lots of businesses, as I do in my line of work, their problems and issues currently seem to fall into the following categories.

· We are doing badly - we are being screwed by the economic conditions, government, market, customers, suppliers, bank (tick those that apply). We are not sure that we can survive.

· We are doing OK - it’s not brilliant, and it’s a struggle sometimes, but we are coping with the current situation and looking at how to develop our business to take advantage of the upturn when it comes

· We are doing really well - we are almost apologetic about the fact, as if we should not be doing so well in the current climate, but we are, and we now need to take out business to the next level

All of the businesses above have one thing in common, even if they won’t admit it. They need help. More importantly they need help and advice from people who are not working in the business.

Yes I know this seems like vested self interest and I can hear you all shouting out “hey, he would say that wouldn’t he”. External advisors, be they called consultants, professional service providers or non-executive directors often get a bad press, some of which is definitely deserved. We often read about poorly managed consultancy projects that cost far more that was originally envisaged and do not deliver what was promised.

And yet on the whole external advisors do their utmost to provide the best service they can to their clients and add as much value as possible. There are good and bad advisors in the same way that there are good and bad businesses. The key, as in any business relationship, is to get things right from the start, which means proper planning, careful selection and managed expectations on all sides.

External advisors do not need to be expensive. For example, Business Link is a good source of free basic advice. However, even they will still refer you to their supplier matching system for more specialised in depth advice. Also, like all businesses at present, advisors are having to be imaginative, and there are some good deals around at present, such as the Orchard FD for £12k promotion. However it needs to be borne in mind that they need to eat, pay the mortgage and pay for their own training and development to maintain service levels, so sides need to be reasonable when negotiating an agreement.

There is a tendency for businesses to believe they know it all, or can do it all, which is often based on cost and cash considerations. However too many businesses are being held back by not getting the right advice at the right time.

With a clear written agreement and identified deliverables, an external advisor could be a very worthwhile investment, even in these troubled times. Give it a go - you might be pleasantly surprised!